PPC Marketing: How Can It Help My Business?



What Is PPC?

PPC stands for Pay-Per-Click and is a common digital marketing practice. This method gets visitors to the advertiser's website by paying for an advertisement. By utilizing this marketing practice, every time an ad is clicked, advertisers pay a fee, hence pay per click. This gets visitors to the advertiser's website, without having to wait the amount of time it would take to reach those visitors organically.

Generally, PPC is used in search engine advertising. It can be used on other platforms, such as social media websites, as well. Search engine advertising enables the company’s advertisements to appear on search engine result pages. These can happen on a wide variety of search engines, such as Bing or Yahoo, but the most popular is Google. Because of this, GoogleAds (formerly known as Google AdWords) is the most used PPC advertising platform. GoogleAds enables businesses to advertise on Google’s search engine and other Google properties.

Search Engine Pay-Per-Click works by advertisers bidding a certain amount of money on a keyword. The bid is made in hopes of getting to the top ad placement in a search engine’s paid sponsored links. Bidding prices vary depending on how competitive the market is and how much the advertiser is willing to spend on a daily budget. When PPC is done correctly, the fees advertisers pay is insignificant because the visit, or conversion, to their website should be worth more than what they pay. For example, a $2 paid click could lead to a $100 sale, making a profit and gaining a potential returning customer. PPC is a complicated form of marketing. From researching the market, selecting the right keywords, organizing keywords into a well-performing campaign and ad groups, setting up the correct bid to get the best bang for your buck, and creating landing pages that are optimized for conversions, a lot of work goes into this form of advertising. Similar to SEO, it’s important to let campaigns run for a few weeks and then assess whether or not they need adjustments.

A paid advertisement you might see at the top of Google’s search engine result page when searching for Storage Rental


How Can My Business Benefit From PPC?

PPC can be beneficial to any type of business, as long as it is done correctly and the correct keywords are used. Using this form of marketing, companies can increase profits and gain lifetime customers. PPC helps make sales for high margin “big ticket” items, hard to find items, and an array of other products and services. PPC also helps event-based or seasonal sales, such as flowers or costumes, as these types of sales are often made at the last minute.

Here at RIZE, we are certified in GoogleAds and specialize in other PPC advertising platforms, such as Facebook Ads, as well. Our PPC service comes with monthly reports so you know exactly how and where your money is being spent and that it’s being spent effectively and successfully. Each report breaks down key factors in your Pay-Per-Click campaign, such as how many times your ad is shown (Impressions), how many times the ad was interacted with (Clicks or Conversions), search terms (Keywords) that have been used, conversions from the ads, and much more. We strive in creating transparency with you so you will never be left in the dark.

At first, Pay-Per-Click can be a little complicated to understand, but by using a PPC service like ours at RIZE, we’ll break down all the details for you to ensure you understand the process and your money is being spent well. To learn more about our PPC service and other services we offer, visit our website. If you have any questions or want to talk about PPC for your business, feel free to contact us.

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