The Five Best (and Free) Marketing Tools for Beginners

Entertaining the idea of digitally marketing your business can quickly become overwhelming. There are hundreds of resources, suggestions, and products out there all telling you different things. How do you choose what to focus on? Should you pay for a service or can you do it yourself for free? Why is this so confusing? The truth is that the online world is ever growing and changing, and many people are not adjusting with these changes.

Here at RIZE Marketing, we know it can be difficult to keep up with the digital world, and that’s why we are constantly learning. We make sure to update our blogs and post weekly videos, so you can have the resources to stay up to date and learn the basics of digital marketing. With so many resources out there, it’s hard to know what works and what doesn’t. We’ve compiled several of our favorite free resources that you can be confident in and use to grow your companies’ online presence.

1. Keyword tools

It’s important to use keywords related to your business or product when online. If you sell computers, but never talk about computers on your website, social media posts, or blogs, how will consumers know what you are selling? This keyword tool allows you to look up keywords that are related to your company or product. Simply enter your product or service (such as computers) in the search bar and related keywords will come up that are commonly searched. Use these suggestions in your website, social media posts, and blog verbiage.

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2. Google Trends

While keywords are always a good thing to use, it’s also important to keep up with trends. This website allows you to search for your service or product (again, such as computers) and see what is trending in that topic. You can look at the amount of searches over time, the areas your service or product is searched most in, and related topics that are trending. Use this data for advertising, learning about your audience, and to keep up with trending topics on your social media accounts.

3. Siteliner

No matter how good your content is, if your website isn’t convenient to use, consumers won’t be using your business. Siteliner is a great way to analyze your website, and compare it to competitor’s pages. Use this site to see if you have any broken links on your page, how fast your page loads, if you have duplicate information on your page, and much more. This information can help you determine if your website is user friendly, and if there are things you need to fix to help your search engine ranking.

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4. Google My Business

Make it easier for customers on-the-go to find your business with this Google website. This simple, but effective website allows you to create a business page for your company so customers can find your business location, company information, phone number, website link, reviews, and more - all with just a simple Google search. Not only does setting up your profile makes it easier for your customers, but it also allows you to track how they are utilizing your information and services. It’s a win-win for everyone!

5. Hootsuite

Last but not least is the social media planning service, Hootsuite. This free service allows you to schedule posts on all your social media accounts. Content about your business will help your search engine optimization (SEO) and increase digital traffic to your company. Take the time to schedule social media posts once a week or even monthly, so you will always be engaging your audience and adding content to your online presence, while avoiding stress about making time for social media daily. With these five marketing tools, you will be able to get a step above the competitors and jump into the digital marketing world, without getting overwhelmed and stressed. Make sure to take the time to follow our blogs and weekly videos, so you can continue learning about the ever changing online marketing world. With just a little invested time, you will be able to grow and expand your business in a way that is both beneficial to you and your customers.

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